Impact
Real Change, Measured in Human Behaviours and System Outcomes
We help teams, leaders, institutions, and communities shift the way they work – with more clarity, trust, flow, and purpose.
Our impact shows up in real-world moments: better decisions, stronger collaboration, faster learning, and communities taking action with confidence.
This is change grounded in people - and seen across entire systems.
Numbers That Matter
A growing movement of people and teams building better ways of working
Active in 12+ countries, including the United Kingdom, USA, Jordan, Türkiye, Iran, Malawi, Lebanon, Ethiopia, and Pakistan.
- These are not training stats.
- These are human and systemic shifts that last.
Organisations
Leadership teams, sales units, delivery functions, and field teams create healthier rhythms, clearer alignment, and stronger performance.
Institutions
Public sector teams and delivery functions reduce friction, improve coordination, and strengthen clarity across departments.
Communities & Youth
Grassroots leaders, students, and micro-entrepreneurs design zero-investment experiments that improve local lives and build long-term capability.
Across all contexts, the impact is the same
better decisions, better conversations, better outcomes.
Impact Across Systems
Our work strengthens organisations, institutions, and communities
We don’t apply a one-size-fits-all model.
We meet each system where it is — and help build the capacity to evolve
Across every system, our work focuses on behaviours, relationships, clarity, and short learning loops.
Case Study Snapshots
A few places where change has taken root
Why It Works
ChangeCraft’s Approach:
Practical, Human, Behaviour-Led
Our impact is driven by a simple, grounded approach:
Short loops that turn ideas into action
Behavioural science that makes change stick
Co-creation with teams, leaders, and communities
Values-driven leadership that builds trust
Systems thinking that reveals root causes
Context-first design for real-world conditions
- No heavy frameworks.
- No consultant theatre.
- Just practical, human-centred change.
What Leaders Say
Westminster City Council
Change Craft worked with our team at Westminster City Council to embed agile & product ways of working. The interventions they drove really boosted the teams thinking & ambitions about agile & product in Westminster. The work really made a difference on our journey.
Becky Chapman
Chief Digital and Innovation Officer, Westminster City Council
JTI
We shifted from long, static planning cycles to iterative experimentations-reducing risk, accelerating decisions, and boosting performance. As a team, we moved further towards ‘we-sharing, applying, and translating feedback into genuine improvement. Change Craft have a remarkable ability to nurture behavior change at both the individual and group levels.
Babak Moradi
VP - General Manager, JTI, Germany
Novartis
They had a clear vision of the transformation process, and knew exactly how to engage at multiple levels to facilitate and support an Agile transformation. They added immense value from jump-starting operational teams, setting up Agile structures, to keeping leadership engaged. They managed some difficult partnerships in their time with us and successfully negotiated and navigated then next organizational structure of such a large company.
Inder Kochar
Global Head of Commercial Data & Digital Innovation, Novartis
Sandoz Pharma
“€2M savings with faster delivery and stronger compliance. The integrated approach combining HR tech with agile transformation delivered measurable business impact.”
Operations Director
Sandoz Pharma
LUSH
“...they really boosted the teams thinking & ambitions about agile & product in Westminster. The work the team led really made a difference on our journey. We were delighted to have the team with us for a few months!”
Technology Lead
LUSH
Featured Results
90%+ Collaboration Uplift
Across 10 markets at JTI
€2M Savings
With faster delivery and stronger compliance –
Sandoz Pharma
3× Software Release Frequency
at LUSH
65% Faster Compliance Cycles
at Bayer
Award-Winning Innovation
Agile culture embedded across services at Westminster City Council
Want to See It in Action?
We don’t just talk about culture change we make it visible. Watch footage from our field interventions across functions, sectors, and countries
Change Craft in Action: From Good to Great
Change Craft in Action - Field Intervention 3
Change Craft in Action - Field Intervention 4
"Agile: A real tool for clarity, simplicity, and going from good to great."
Participant, Field Intervention 1
Change Craft in Action - Field Intervention 2
Let’s Create Impact Together
If you’re looking to strengthen your teams, your institution, or your community — we’d love to
help.