About
A Transformation Practice Built on Behaviour, Humanity, and Real-World Complexity
ChangeCraft helps people and teams evolve the way they think, relate, and work — so their organisations, institutions, and communities can adapt with clarity and confidence.
- We don’t deliver frameworks.
- We cultivate capability.
- We help people change systems from within.
This means:
Context is the curriculum
Relationships are the infrastructure
Conversations are the intervention
Learning happens in short loops
Leadership is a practice, not a position
We meet teams where they are — and move with them, not ahead of them.
Our Philosophy of Change
Change begins with people — and becomes real through behavior.
The problems facing teams and societies today are not just technical.
They are human, relational, and systemic.
At ChangeCraft, we ground our work in a simple truth: When people change how they work together, systems change too.
What Makes Us Different
Practical. Human. Behaviour-Led.
- We are not a consultancy.
- We’re not a training vendor.
- And we never impose a one-size-fits-all model.
Our work is different because:
- We design for your context, not a template.
- Every intervention is co-created with your people, your culture, and your outcomes.
- We focus on behaviour — the real driver of change.
- Tools and frameworks only work when people do.
- We work in short, purposeful loops.
- Small experiments help teams learn faster and reduce risk.
- We use systems thinking to reveal what’s really going on.
- No more treating symptoms; we work with causes.
- We make change accessible and human.
- No consultant theatre. No jargon. No heavy frameworks.
- Just clarity, trust, and practical methods that stick.
This is transformation that feels real — because it is.
Agile Methods
Short cycles, rapid feedback, continuous improvement.
Systems Thinking
Understanding interdependencies, root causes, and the wider system.
Behavioural Science & Leadership Practice
Values, habits, psychological safety, and the human dynamics of work. Combined, these create conditions where teams grow in capability, not dependency.
Our Approach
Agile + Systems Thinking + Behavioural Science
Our approach blends three disciplines that, together, create lasting impact:
We have supported:
Field sales teams, delivery units, and leadership teams in Lebanon, Malawi, Iran, Ethiopia, Jordan, Türkiye, and the UK
Institutional and public sector teams navigating complexity and reform
Universities and youth groups experimenting with UN SDG–aligned community projects
Grassroots leaders and micro-entrepreneurs building resilience and agency
Teams managing volatility, crisis, and post-conflict recovery
- Across 12+ countries, we have helped 16,000+ people and 300+ teams build better ways of working.
This breadth is not an accident.
It is a reflection of our belief that agility belongs to everyone — not only organisations
Our Reach & Experience
A practice shaped across organisations, institutions, and communities
ChangeCraft works across sectors and geographies — wherever people and systems intersect.
Who We Are (The Collective)
A network of entrepreneurs, coaches, facilitators, technologists, and systems thinkers
ChangeCraft is co-created and guided by a network of entrepreneurs, coaches, facilitators, technologists, and systems thinkers — brought together by the work and leadership of Kubair Shirazee, whose two decades of experience across enterprise, government, and
grassroots settings anchor the practice.
Alongside Kubair is a diverse collective of practitioners who bring deep experience in:
- agile transformation
- systems thinking
- behavioural change
- youth capability development
- institutional reform
- field leadership
- community-facing innovation
Together, we bring a blend of rigour and empathy that helps people feel safe enough to try
new behaviours — and confident enough to sustain them. grassroots settings anchor the practice.
Our Purpose
To help people build the capability to shape the systems they work and live in.
This is what drives us:
Not frameworks.
Not deliverables.
Capability.
Agency.
Clarity.
Confidence.
And change that continues long after we leave.
Let’s Design Change Together
Whether you’re leading a team, shaping an institution, or building community capability, we’d
love to explore how practical, human-centred agility can support your work.